Positional Optimize Podcast: Meagan Morris on Scaling Leafwell to 2 Million Visitors Per Year
I was on the 8th episode of Positional’s Optimize podcast to discuss my work as the Director of Content and SEO for Leafwell.
Host Nate Matherson and I discussed building a content channel that can handle algorithm updates, build trust with your audience, and organically grow site authority. I shared how Leafwell grew from zero to over two million visitors annually, including the strategies and lessons I learned along the way.
I also explained my process for creating content briefs that help freelancers deliver great content and talked about effective link-building campaigns using link bait and PR tactics.